Have you ever felt like building funnels and promoting offers is a lonely game? You create your own funnel, drive your own traffic, and compete with everyone else doing the same thing…
But what if instead of competing, we could collaborate?
That’s exactly what Russell Brunson has created with his new platform: Offer Lab.
This isn’t just another funnel builder. It’s a whole new way of thinking—SuperFunnels. Multiple creators, multiple offers, one powerful funnel. And the best part? The system automatically splits revenue in real-time, so everyone gets paid instantly and fairly.
Offer Lab is Russell Brunson’s newest project for 2025, built to help entrepreneurs, affiliates, and product creators grow together.
Instead of doing everything on your own, you can plug into a collaborative marketplace. You can list your offer, join forces with others, and be part of a funnel ecosystem where sales are shared.
It works with ClickFunnels, Shopify, Kartra, WooCommerce, and even custom setups. It’s not about replacing what you already use—it’s about making it more powerful by connecting with others.
Why Russell Created This
Russell has been leading the funnel game for years—through ClickFunnels, the Secrets books, and massive events. He’s helped thousands of people build businesses.
However, he noticed something: most of us are building isolated funnels that compete for attention.
Offer Lab is the shift from competition to collaboration.
Instead of everyone running their own small funnel, imagine multiple businesses joining together inside one funnel and everyone winning. That’s the future Russell is betting on.
How It Works
If you’re a creator:
Add your product and set commissions
Connect with others and build a SuperFunnel
Get paid automatically when sales happen
Grow your reach by tapping into partners’ audiences
If you’re an affiliate/marketer:
Browse SuperFunnels in the marketplace
Promote them instead of single offers
Earn lifetime commissions (up to 4% with certification)
Track everything in real time with no headaches
The coolest part? No more waiting for payouts. The system pays out automatically.
SuperFunnels: More value for customers, more profit for everyone.
Works with all platforms: ClickFunnels, Shopify, WordPress, Kartra, and more.
Instant revenue splits: No chasing, no spreadsheets, no delays.
Free to start: You can join without paying anything.
Optional certification ($497): Higher commissions, advanced tools, and direct access to Russell’s training.
Affiliates tired of late commissions
Course creators and coaches who want more reach
SaaS founders who want new growth channels
Funnel marketers who believe in partnerships over competition
Even if you’re brand new, you can start free. But if you already have a product or audience, you’ll scale much faster.
I believe Offer Lab is going to change the way we look at funnels forever. It’s no longer about building your own funnel in isolation—it’s about creating ecosystems together.
The future of marketing is collaboration. And Russell Brunson is giving us the exact platform to make it happen.
If you’re ready to be part of this new wave of SuperFunnels, don’t wait. Early adopters always win.
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